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Fuel crisis backlash as Labor’s $20 million ad campaign labelled “farcical”

Labor’s $20 million fuel crisis ad campaign has been slammed as “farcical” by the Opposition after Minister Chris Bowen conceded to no modelling on its national impact.
bridget mckenzie fuel crisis
Australian Opposition Leader Angus Taylor, Nationals leader Matt Canavan and shadow Transport Minister Bridget McKenzie walk to pay for fuel at a petrol station in Canberra, Friday, March 26, 2026. Image: AAP Image/Lukas Coch

The federal government’s $20 million fuel-saving ad campaign is facing backlash from across the aisle. Coalition MPs have labelled it a “costly joke” and questioned its real-world impact as the fuel crisis deepens.

Shadow Minister for Infrastructure and Transport Bridget McKenzie and Shadow Minister for Energy Dan Tehan released a joint statement in response to comments from Energy Minister Chris Bowen during a press conference on Monday.

During the conference, a journalist asked Minister Bowen whether the government modelled the impact of the ad campaign on the national fuel supply.

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