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ASIC flags gen Z investment danger as AI and ‘finfluencers’ take hold

A survey of gen Z respondents by financial regulator ASIC has found 56% somewhat or completely trust financial information on social media.
social media teen ban ASIC finfluencers
Stock images of social media apps, Monday, August 4, 2025. Source: AAP Image/Jono Searle

Two-thirds of young people rely on social media for their financial investment decisions, with one in five turning to artificial intelligence.

A survey of gen Z (18 to 28-year-olds) respondents by financial regulator ASIC has found 56% somewhat or completely trust financial information on social media.

Nearly two out of three, 63%, said they had logged on to social media platforms to seek financial advice.

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