Get unlimited access. Subscribe today.

Create a free account, or log in

Neural Notes: Meta’s AI reset is all about shopping

Meta’s Muse Spark shows how AI shopping is moving into social feeds. Here’s what it means for small business visibility, discovery and sales.
meta muse spark AI mark zuckerberg
Mark Zuckerberg, CEO of Meta, is seen in the U.S. Capitol after a meeting in the office of Senate Majority Leader John Thune, R-S.D., on Thursday, March 26, 2026. Image: Tom Williams/CQ Roll Call/Sipa USA via AAP Photos

Welcome back to Neural Notes, a weekly column where I look at how AI is influencing Australia. In this edition: Meta launches a new AI model that is taking aim at shopping.

After abandoning a costly metaverse push, Meta Platforms is scrambling to regain ground in the AI race. Overnight, it announced Muse Spark, the first model from its somewhat newly-formed superintelligence team, alongside a clearer strategy for monetising AI at scale.

Sign up to continue

You've reached your article limit. Create a free account, or log in to continue.

Get our free newsletters in your inbox and extended article access by submitting your email.