Opinion: How entrepreneurship and creativity combine to create ‘uncommon knowledge’
Serial entrepreneur Remo Giuffre’s book series REMORANDOM is a compendium and celebration of creativity. A special offer for SmartCompany readers.
I have been an entrepreneur virtually all of my working life.
Other than the briefest of stints in the early 1980s working as a corporate lawyer with Baker McKenzie, and then some years in the United States as a consultant strategist working with some pioneering online brands, I have been a lone-wolf dreamer, designer and doodler — and the founder and builder of various endeavours that have served customers/members and contributed to the culture in one way or another: REMO (since 1988), the General Thinking network (2001), TEDxSydney (2009) and Bondi Observer (with my wife Melanie, since 2015).
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