Marketing | SmartCompany https://www.smartcompany.com.au/marketing/ Business news, business advice and information for Australian SMEs, startups and entrepreneurs Wed, 22 Apr 2026 05:57:11 +0000 en-AU hourly 1 https://wordpress.org/?v=6.8.5 https://assets.smartcompany.com.au/wp-content/uploads/sites/4/2022/01/cropped-android-chrome-512x512-1.png?quality=70&w=32 Marketing | SmartCompany https://www.smartcompany.com.au/marketing/ 32 32 202088525 Bondi Sands says it has reworked self-tan packaging after viral TikTok complaint https://www.smartcompany.com.au/marketing/bondi-sands-self-tanning-mist-viral-tiktok-complaint-livyah/ https://www.smartcompany.com.au/marketing/bondi-sands-self-tanning-mist-viral-tiktok-complaint-livyah/#respond Wed, 22 Apr 2026 05:57:00 +0000 https://www.smartcompany.com.au/?p=335417 Bondi Sands says it has reworked the packaging for a popular self-tanning mist, after an Australian TikToker was left with unexpectedly stained and splotchy skin.

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]]> https://www.smartcompany.com.au/marketing/bondi-sands-self-tanning-mist-viral-tiktok-complaint-livyah/feed/ 0 335417 “Missed the mark”: Nike pulls Boston marathon ad after online backlash https://www.smartcompany.com.au/marketing/nike-boston-marathon-ad-retraction-marketing/ https://www.smartcompany.com.au/marketing/nike-boston-marathon-ad-retraction-marketing/#respond Mon, 20 Apr 2026 05:47:27 +0000 https://www.smartcompany.com.au/?p=335173 The ad quickly garnered negative attention, with some commenters suggesting Nike sent the wrong message to everyday walkers and aspirational marathoners.

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]]> https://www.smartcompany.com.au/marketing/nike-boston-marathon-ad-retraction-marketing/feed/ 0 335173 TikTok star Alix Earle sends Aussie boot brand Bared Footwear viral at Coachella https://www.smartcompany.com.au/marketing/tiktok-star-alix-earle-aussie-brand-bared-footwear-viral-coachella/ https://www.smartcompany.com.au/marketing/tiktok-star-alix-earle-aussie-brand-bared-footwear-viral-coachella/#respond Thu, 16 Apr 2026 00:56:46 +0000 https://www.smartcompany.com.au/?p=334938 Melbourne-based Bared Footwear has seen a surge in global attention after influencer Alix Earle wore its boots to Coachella.

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]]> https://www.smartcompany.com.au/marketing/tiktok-star-alix-earle-aussie-brand-bared-footwear-viral-coachella/feed/ 0 334938 Inside the ‘influencer Olympics’: What Coachella tells brands about gen Z https://www.smartcompany.com.au/marketing/influencer-olympics-what-coachella-tells-brands-about-gen-z/ https://www.smartcompany.com.au/marketing/influencer-olympics-what-coachella-tells-brands-about-gen-z/#respond Tue, 14 Apr 2026 00:19:56 +0000 https://www.smartcompany.com.au/?p=334706 A gen Z reference point, Coachella is where you can see in real time how gen Z discovers, engages with and ultimately chooses brands.

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]]> https://www.smartcompany.com.au/marketing/influencer-olympics-what-coachella-tells-brands-about-gen-z/feed/ 0 334706 Not an #ad: VIC business fined $40,000 over allegedly dodgy influencer reviews https://www.smartcompany.com.au/marketing/accc-instagram-influencer-penalty-misleading-allegation/ https://www.smartcompany.com.au/marketing/accc-instagram-influencer-penalty-misleading-allegation/#respond Tue, 24 Mar 2026 03:52:32 +0000 https://www.smartcompany.com.au/?p=333618 It is the first time the ACCC has leveled hefty financial penalties for allegedly misleading influencer reviews, a growing area for concern for the competition watchdog.

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]]> https://www.smartcompany.com.au/marketing/accc-instagram-influencer-penalty-misleading-allegation/feed/ 0 333618 Three secrets to boosting your website’s ROI without spending another dollar on ads https://www.smartcompany.com.au/partner-content/boost-your-websites-roi-without-spending-another-dollar-on-ads/ Wed, 18 Mar 2026 23:44:38 +0000 https://www.smartcompany.com.au/?p=332058 Digital marketing is changing right before our eyes, with AI search becoming a powerful tactic small businesses can't ignore.

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]]> 332058 The internet’s not lovin’ it: Why Macca’s CEO’s taste-test video backfired https://www.smartcompany.com.au/business-advice/internets-not-lovin-it-why-maccas-ceos-taste-test-video-backfired/ https://www.smartcompany.com.au/business-advice/internets-not-lovin-it-why-maccas-ceos-taste-test-video-backfired/#respond Wed, 04 Mar 2026 00:36:06 +0000 https://www.smartcompany.com.au/?p=332522 McDonald’s CEO’s awkward Big Arch burger taste-test video has gone viral, highlighting how misaligned messaging and the wrong spokesperson can backfire for brands.

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]]> https://www.smartcompany.com.au/business-advice/internets-not-lovin-it-why-maccas-ceos-taste-test-video-backfired/feed/ 0 332522 Inside Bad Bunny’s $435 million brand lesson for Aussie businesses https://www.smartcompany.com.au/opinion/bad-bunny-435-million-brand-lesson-aussie-businesses/ https://www.smartcompany.com.au/opinion/bad-bunny-435-million-brand-lesson-aussie-businesses/#respond Mon, 02 Mar 2026 04:34:25 +0000 https://www.smartcompany.com.au/?p=332367 Scaling brand value through authenticity, identity, and unapologetic differentiation are some one the many branding lessons Australian businesses can learn from Bad Bunny.

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]]> https://www.smartcompany.com.au/opinion/bad-bunny-435-million-brand-lesson-aussie-businesses/feed/ 0 332367 Small business founder pledges to fight “frightening” Instagram, Facebook ban https://www.smartcompany.com.au/business-advice/la-casa-homewares-meta-instagram-facebook-ban/ https://www.smartcompany.com.au/business-advice/la-casa-homewares-meta-instagram-facebook-ban/#respond Fri, 20 Feb 2026 00:44:14 +0000 https://www.smartcompany.com.au/?p=331844 A founder whose homewares business was controversially banned from Instagram and Facebook says her case is a "cautionary tale" for other SMEs.

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]]> https://www.smartcompany.com.au/business-advice/la-casa-homewares-meta-instagram-facebook-ban/feed/ 0 331844 Aussie brand Dr Diamond goes viral after gifting jewellery pen to Rhode’s Hailey Bieber https://www.smartcompany.com.au/retail/aussie-brand-dr-diamond-viral-jewellery-pen-rhode-hailey-bieber/ https://www.smartcompany.com.au/retail/aussie-brand-dr-diamond-viral-jewellery-pen-rhode-hailey-bieber/#respond Mon, 16 Feb 2026 23:39:41 +0000 https://www.smartcompany.com.au/?p=331595 More than five million people have seen the brand's reaction video and founder Layla Morris has received 800 orders for the product she launched from her spare bedroom five months ago.

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]]> https://www.smartcompany.com.au/retail/aussie-brand-dr-diamond-viral-jewellery-pen-rhode-hailey-bieber/feed/ 0 331595