“Missed the mark”: Nike pulls Boston marathon ad after online backlash
The ad quickly garnered negative attention, with some commenters suggesting Nike sent the wrong message to everyday walkers and aspirational marathoners.
Nike has removed controversial signage posted in Boston ahead of its world-famous marathon, after online critics said its “Runners Welcome. Walkers Tolerated” message discredited slower athletes.
Runner’s World reports the American running shoe company displayed the sign outside a retail store in the lead-up to the event on Monday.
But it quickly garnered negative attention, with some commenters suggesting Nike sent the wrong message to everyday walkers and aspirational marathoners.
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