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TikTok star Alix Earle sends Aussie boot brand Bared Footwear viral at Coachella

Melbourne-based Bared Footwear has seen a surge in global attention after influencer Alix Earle wore its boots to Coachella.
Bared footwear x Coachella alix earle
Image: Supplied

An Australian footwear brand has found itself in the international spotlight after a US influencer with more than 8.4 million TikTok followers stepped out in a pair of its boots at Coachella 2026.

Melbourne-founded Bared Footwear has been on cloud nine since American social media personality Alix Earle showed up on day one of one of the biggest music festivals in the world and braved the Southern California desert wearing a pair of the brand’s black Hillstar Knee High Boots.

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