Everyone said merging Mr Yum and me&u would fail. Here’s what actually happened
Kim Teo shares what it actually took to survive the messy first year of the Mr Yum and me&u merger and come out profitable.
When people hear “merger”, they picture a neat slide deck: two logos, one roadmap, synergies captured, growth unlocked. In reality, it is messier. It’s integration costs, duplicated systems, nervous customers, and the nagging question that follows every founder into a room: will it all be worth it?
When we brought Mr Yum & me&u together, plenty of smart people quietly assumed it would fail. Some said we’d lose momentum. Others said we’d drown in complexity. A few were more blunt: mergers are where innovation goes to die.
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