The hidden reason why you’re driving women out of your business
If your business quietly rewards overwork, constant availability, and ‘prove it again’ performance, you’re not empowering women, you’re exhausting them.
Every International Women’s Day, we celebrate the rise of women in leadership. We applaud resilience. We host breakfasts. We share hashtags. But here’s the uncomfortable truth small business owners need to confront: if your business quietly rewards overwork, constant availability, and ‘prove it again’ performance, you’re not empowering women, you’re exhausting them.
After 30 years as a small business owner in the automotive sector (of course, one of the most male-dominated industries in Australia), I’ve seen firsthand how capable women burn out.
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