Canva snaps up Doohly for $30 million to crack outdoor advertising
Canva has acquired Melbourne-based adtech startup Doohly for $30 million, expanding into digital outdoor advertising as part of its end-to-end marketing push.
Canva is bolting outdoor advertising onto its offering, acquiring digital outdoor advertising startup Doohly, reportedly for $30 million.
Capital Brief first reported the deal, and if the price is right, there’s considerable upside for the six-year-old Melbourne adtech platform’s founders, Sean Law and Tom Sawkins, and investors, including Paul Little’s Skalata, along with Archangel Ventures, which backed a $500,000 pre-seed round in 2024.
Law owns nearly half the business and Skalata around 17%, with Sawkins holding 14%, meaning they’re all potentially multi-millionaires from the sale.
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