AI usage surging in Australia’s online gambling sector
The way online gambling sites use AI “may prioritise increased engagement and revenue generation over harm minimisation”, said ACMA.
Artificial intelligence can help betting platforms detect problem gamblers, but powerful AI tools may be deployed to boost profits instead, says a new report from Australia’s online gambling regulator.
The Australian Communications and Media Authority (ACMA), which monitors the interactive gambling sector, on Tuesday published new research on how AI is disrupting the sector.
It found licensed wagering providers across Australia are “increasingly using AI tools” to develop their existing odds-making strategies and develop new features.
Machine learning models, considered ‘traditional’ AI, have long been used in the sector to determine odds for races and sporting events.
Sign up to continue
You've reached your article limit. Create a free account, or log in to continue.
Get our free newsletters in your inbox and extended article access by submitting your email.
Comments