Four ways to lead your business through the fuel crisis
With fuel prices surging and consumer confidence at historic lows, SME leaders are under pressure to act fast, but reacting too quickly can do more harm than good.
Many SME leaders are dealing with challenging times or “externalities” right now. The conflict in the Middle East has seen fuel prices escalate, causing panic over supply and negative impacts on agriculture, travel and logistics. Local consumer confidence is at a half-century low, with Australians fearing recession as inflation rises and GDP growth slows.
![Australia’s fuel crisis: Essential live updates for businesses [updated]](https://assets.smartcompany.com.au/wp-content/uploads/sites/4/2026/04/SC_-Fuel-crisis_1920x1080_3.jpg?quality=70&w=300)
For business leaders, the noise is constant and overwhelming.
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