Consumer insights platform Ideally raises $5.5 million for US and Australian growth
Consumer insights platform Ideally has landed $5.5 million in a funding round led by Icehouse Ventures and OIF Ventures.
Consumer insights platform Ideally has landed $5.5 million in a funding round led by Icehouse Ventures and OIF Ventures.
Ideally, founded by James Donald, Brendan Cervin and Joshua Nu’u-Steele — and launched in August 2023 in New Zealand — offers real-time customer insights to marketers and agencies.
It was founded at TRA Labs – the venture studio where successful brand tracking startup Tracksuit was founded in 2021. Earlier this year Tracksuit raised $20.5 million in Series A.
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