Due for disruption: The Memo founders launch postpartum care brand into Priceline
The Memo founders Phoebe Simmonds and Kate Casey want to “make care for mums more accessible for more mums”.
The Memo founders Phoebe Simmonds and Kate Casey are preparing to see their postpartum care brand Due on pharmacy shelves across the country next week, but that’s only one step in the duo’s plan to shake up the sector globally.
Simmonds and Casey founded cult parenting retailer The Memo six-and-a-half years ago, and distilled their knowledge about postpartum care into their own range of products for mums at the end of 2024.
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