How Smart50 finalist Pest2Kill is bringing a premium marketing mindset to an “unsexy” industry
For years, Sophie Taylor sold the dream of Hollywood getaways and Colorado ski trips, of coast-hopping Mexican cruises and voyages across the Canadian Rockies.
Then came the giant cockroach suits.
As head of marketing for Sydney pest control business Pest2Kill, it might seem Taylor departed the glitzy world of tourism PR for a field she concedes is “unsexy”.
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